the generalist was born a couple of years back as an oasis of extraordinary spaces, places, design and the people behind them. We covered loads of interiors and objects that were determinedly non-niche. Innovative or folksy, poignant or funny, sexy, beautiful, brutalist or plush, cheap or exhorbitantly chic – we liked it, we ran it. And then we went quiet for a while. … Well we’re back and we’re as generalist as ever only our focus has broadened a little. We’re now honing in on the buildings, interiors, places, objects, as well as the ideas (generalism) that last, that sustain, that make life on the planet just that little bit better …

the generalist | designs for life

The Team


Guy Allenby




Karen Cotton

Catherine Shields

Janine Moller

Louise Owens

Alex Dupont

Kristina Alvarez

Eva Bunting

Jeremy Kahn

Feel free to tell us about any new design or idea you might have. Drop us a line with an image or two (low res please) outlining your offering. the generalist is fast expanding, so don’t restrict your suggestions to just homes and objects and the people who made or own them. Food, travel, ideas, shops, restaurants, art, culture … we’d love to know what’s floating your boat. Please note: the sheer volume of mail we get means we can’t reply to them all — but they are all read and appreciated!





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Get the latest content first
We respect your privacy and we won’t bombard you with news … just drop you an occasional line when we have something special to share.